Tati Magnificence: Finest Merchandise and Model Evaluate
Influencer-founded magnificence manufacturers are in every single place lately. In actual fact, it’s downright overwhelming to even attempt to sustain with who’s launching what palette and when. However when a real OG of the YouTube world—say, Tati Westbrook (9.27 million followers on YouTube) who began her channel again in 2010—creates a model (after a stable decade of testing every part)—we concentrate.
Plus, although that is Tati’s first enterprise into coloration cosmetics, it’s not her first enterprise into entrepreneurship. That was Halo Magnificence—a set of dietary supplements that assist beautify from the within out (by, for instance, selling hair progress, collagen manufacturing, and robust, wholesome nails. However, unsurprisingly, Westbrook’s avid base of thousands and thousands of followers wished coloration cosmetics from glamlifeguru herself. And, in October of 2019, they obtained their first product.
TATI BEAUTY
FOUNDED BY: Tati Westbrook, 2019
BASED IN: Los Angeles & Seattle
PRICING: $$
BEST KNOWN FOR: The model solely has 2 SKUs, a palette and a make-up applicator puff.
MOST POPULAR PRODUCT: Textured Neutrals Vol 1 Eyeshadow Palette
FUN FACT: Tati has stated that the model bought 100,000 Textured Neutrals Vol 1 eyeshadow palettes lower than 12 hours after launching.
OTHER BRANDS YOU’LL LOVE: One Dimension, Dominique Cosmetics, Morphe
If you happen to aren’t acquainted with Tati’s merchandise or her longtime YouTube presence, you will have heard about her difficult relationship with fellow YouTubers James Charles, Jeffree Star, and Shane Dawson. Westbrook launched a video in 2019 citing allegations towards Charles which she now calls “one of many greatest regrets of [her] life.”
Tati additionally confronted a firestorm of drama when each merchandise launched, with prospects claiming that they had points with the standard of each the palette and The Blendiful. Regardless of the unfavourable suggestions, the Textured Neutrals palette has bought over 4 million {dollars}, and upon additional investigation, Tati claims that a number of unfavourable Twitter opinions for The Blendiful had been all made by accounts linked to the identical IP tackle.
Web drama apart, Tati Magnificence has over 50K searches per thirty days and an enormous fan base, regardless of solely boasting two SKUs. Store them under.
Tati Magnificence Textured Neutrals Vol 1 Palette
Westbrook’s 24-pan eyeshadow palette is an all-occasion assortment of neutrals, gunmetal, oranges, and pinks. The shades characteristic 4 completely different textures and finishes spanning crushed glitter, gloss-coated pearls, easy contrasting pearls, and creamy mattes. YouTube opinions showcasing the palette reveal that the powders have excessive coloration payoff and wealthy pigments like that of a luxurious make-up line.
Tati Magnificence The Blendiful Make-up Applicator
Made for each liquid and powder merchandise, The Blendiful is a big material make-up applicator (concerning the dimension of the palm of your hand). Its rounded triangle form permits you to minimize into each contour of your face. The result’s stated to be a “easy,” “airbrushed” look with little product waste. Critiques are combined—some have discovered it to depart an uneven software, whereas others discover it to create an excellent easy end. The hot button is to press the puff into the pores and skin reasonably than “swipe,” which might depart streaking, in addition to to make use of a small quantity of product as it could actually distribute fairly closely on account of its lack of absorbency.
