Uoma Magnificence’s First-Ever Blush Is a Silky Dream

With the primary few indicators of spring budding, we’re all however prepared for our heavy winter garments to vanish into the ether (or, you realize, the again of our closets till subsequent yr). Top-of-the-line components of dressing for hotter climate is incorporating brighter colours into our outfits and make-up appears, and there’s nearly no product kind that delivers a dose of shade to the complexion like blush. With satin and matte pores and skin each being on pattern this season, you’ll need to snag Uoma Magnificence’s newest launch: the Double Take Pores and skin Perfecting Blush Duo ($33), which is a dual-finish blush with a satin matte facet and a radiant shimmer facet. Forward, Sharon Chuter, Uoma Magnificence’s founder, CEO, and inventive director, provides us all the main points on the model’s first-ever blush.

The Inspiration

With blush nonetheless majorly trending, it was solely a matter of time earlier than Uoma—recognized for its brilliant colours that work on each pores and skin tone—created certainly one of its personal. However Chuter is not simply hopping on a pattern, as it has been certainly one of her favourite product classes for years. “For me, blush is without doubt one of the most essential make-up merchandise, and particularly for folks of shade,” she tells editor. “It provides depth of shade to our pores and skin, like a rush of blood. Numerous totally different cultures actually exaggerate blush (African, Latin American, and Asian for instance) so for me, blush is an actual staple product.”

For the accompanying marketing campaign, Uoma reveals off the 2 sides of the blush on real-life energy duos, together with two of Uoma’s workers, and Chuter and her mom. The inspiration for the marketing campaign was easy: pleasure. “I had a tough yr final yr and I used to be decided to spring into this new yr with plenty of pleasure,” says Chuter. “I needed to rejoice the enjoyment of human connection. The blush has two components to it (a matte and a shimmer) and sits inside our Double Take franchise. We hope that this marketing campaign sparks pleasure and reminds you of the valuable moments you spend together with your double, your pair, your different half. In any case, you’ll be able to’t apply blush with out smiling.”

The Product

As for the product itself, the Double Take Pores and skin Perfecting Blush Duo gives a heavy dose of pigment to the pores and skin and not using a heavy or cakey really feel. The blush duo has a buttery texture that blends seamlessly to create a soft-focus impact on the pores and skin that blurs and creates a pure end, regardless of it being a powder product. Within the silver compact, there are two sides: a matte blush, and a shimmering pigment to up the radiance of your flush, or create a sheer highlighter for a luminous (however not glittery) impact.

There are numerous make-up merchandise in the marketplace which can be infused with skin-enhancing elements, and the Double Take Pores and skin Perfecting Blush Duo undoubtedly matches into that class: this system accommodates murumuru butter to lock moisture into the pores and skin. “[The blush] actually needed to be skin-loving (that means non-drying) in order that’s why we added murumuru butter,” says Chuter. “The pigment and pay-off needed to be spectacular, and the system wanted to be buildable and straightforward to manage.”

“I’m actually happy with the system,” she continues. “It has wonderful skincare advantages, the feel is gentle, and pigments are spectacular. I additionally actually love the packaging. I’m additionally extraordinarily happy with the worth level. At $33 for six grams of product, it makes it probably the most cheap for price-per-gram.”

Discovering the precise shade for you can also make or break a blush. Uoma Magnificence is aware of this, which is why all six of the Double Take Pores and skin Perfecting Blush Duo’s accessible shades fall into Uoma Magnificence’s “Pores and skin Kin” pores and skin tone teams—White Pearl, Truthful Woman, Honey Honey, Bronze Venus, Brown Sugar, and Black Pearl—that means you are sure to seek out the proper match for you.

The Evaluation

“I am a blush obsessive, however I often favor cream merchandise at this level. Nonetheless, the Uoma blush jogged my memory simply how good a basic powder blush might be. The matte facet is silky and easy, and glided proper onto my cheeks with out skipping or getting patchy. I actually piled it on since my desired blush impact might be described as simply shy of clown-like, however the system might be as sheer or pigmented as you need it to be. The shimmer facet gave me the proper sprint of radiance, and once more, is fairly customizable—it may be used so as to add a delicate sheen on high of your blush or be constructed as much as full-on highlighter ranges of glow. The duo stayed put all day, with out getting dry or patchy. I am a fan.” —Bella Cacciatore, information editor

You’ll be able to store the Uoma Magnificence Double Take Blush Duo on March 31 for $33 on uomabeauty.com and ulta.com.