Beautycounter: The Finest Merchandise and Model Overview

Right here at Byrdie, we take a variety of pleasure in our diligence in researching and investigating, so you will get the perfect of just about each product you strive. Would not or not it’s good if the identical meticulous consideration to element was utilized in-house for each cosmetics model? Whereas Byrdie’s make-up line continues to be a dream in our little hearts, we’re at all times in search of manufacturers with an identical power to ours, and that is what attracted us to Beautycounter. The model is just not solely obsessive about being as inexperienced and clear as doable but in addition ensuring you look good whereas doing so. Learn on for extra about one of many hottest clean-beauty manufacturers.

Beautycounter

• Based: Gregg Renfrew, 2011
• Primarily based In: Santa Monica, CA
• Pricing: $$–$$$
• Finest Identified For: Excessive-performance merchandise which are each efficient and clear.
• Most Fashionable Product: Counter+ All Vivid C Serum
• Enjoyable Reality: Beautycounter’s anniversary is on March 4, and yearly the model takes this present day as an alternative to journey to Washington, DC, to carry conferences on Capitol Hill and ask lawmakers to help higher magnificence legal guidelines. The US has not handed a serious federal legislation governing cosmetics since 1938. To take part in our democracy and lend your voice to our motion for safer merchandise, you’ll be able to textual content BETTERBEAUTY to 52886, which can e-mail your native member of Congress, letting them know you help beauty reform.
• Different Manufacturers You’ll Love: Olio e Osso, KORA Organics, Lawless Magnificence

After watching the documentary An Inconvenient Fact in 2006, founder and CEO Gregg Renfrew discovered her eyes huge open at what she had seen, and that led her down the trail towards launching Beautycounter. “It was a wakeup name for me. I began connecting the dots between what was detrimental to the earth was probably additionally detrimental to our well being,” she defined. She made sweeping modifications to her life and residential, comparable to swapping out plastic containers for glass, shopping for natural mattresses, and utilizing eco-friendly merchandise. “However when it got here to non-public care and sweetness merchandise, I couldn’t discover any that met my excessive requirements and had substances that have been safer for my well being,” she mentioned. “I felt individuals have been being requested to compromise their well being within the title of magnificence.” Renfrew noticed a void within the market for a magnificence model with merchandise that have been extremely high-performing however made with substances that have been considerably safer for individuals’s well being.

The model was based in 2011 however launched in 2013, and Renfrew’s purpose was to alter the thought of what “clear” meant in a time when nobody was actually exploring that house fairly but. “As a pioneer within the clear magnificence house, we go above and past clear to set the very best bar in safer magnificence by way of an revolutionary program referred to as Blueprint for CleanTM: 12 security requirements—together with ingredient transparency, sustainable packaging, and accountable sourcing—that each one our companions should adhere to.” The purpose of Beautycounter is to drive a motion for transparency and accountability within the magnificence business and advocate to replace federal laws which have stood largely unchanged since 1938. Their client is those that prioritize a model that goes together with their values and merchandise that don’t sacrifice their security, or the protection of the planet. “Over the course of eight years since launch, we’ve got helped cross 9 items of laws to assist shield client well being,” Renfrew boasts, which is not too shabby.

01
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Counter+ All Vivid C Serum

Beautycounter
Counter+ All Vivid C Serum
$82

This product is one among Beautycounter’s bestsellers, and if you will get one, seize it whilst you can, as a result of this product stays offered out. And for good motive: Stuffed with two completely different ultra-stable types of vitamin C at a killer 10% efficiency, this serum will brighten your pores and skin and fade your darkish spots whereas working laborious to not create new, darker spots. You will really feel brighter from the within out.

02
of 10

Dew Pores and skin Tinted Moisturizer

Beautycounter
Dew Pores and skin Tinted Moisturizer
$45

Tinted moisturizers have come and gone, and sweetness followers know that none of them are constructed the identical. However this tinted moisturizer—with SPF 20!—may truly be the blueprint that each one tinted moisturizers study from. It is light-weight but in addition with sheer protection, so sure, you’ll wind up trying dewy, because the title says, however not greasy. It absorbs rapidly, and for these days when a full beat feels exhausting, you will be completely satisfied you may have this in your repertoire.

03
of 10

Countermatch Adaptive Moisture Lotion

Beautycounter
Countermatch Adaptive Moisture Lotion
$49

That is the proper daytime moisturizer—wealthy however not heavy, hydrating however light-weight, it creates a fantastic base for make-up. If there’s something that may be described as “the dream summer season moisturizer,” it is this one—you will not fear about feeling damp and sweaty and heavy, simply radiant and glowing pores and skin.

04
of 10

Past Gloss

Beautycounter
Past Gloss
$29

Past Gloss is not only a lip gloss, and an ideal one at that—however it has moisturizing and conditioning substances like castor oil and jojoba oil. Nevertheless, the perfect half is the scent, which speaks to the Beautycounter ethos: The gloss’s signature scent smells of ECOCERT-certified natural vanilla from Madagascar, which isn’t solely high-quality vanilla however the suppliers work to make sure their employees are given alternatives to enhance their high quality of life.

05
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Countersun Day by day Sheer Protection for Face – SPF 25

Beautycounter
Countersun Day by day Sheer Protection for Face – SPF 25
$42

This light-weight sunscreen has not one of the ickiness of sunscreens out of your youth. It is a bodily sunscreen that makes use of non-nano zinc oxide to battle UVA, UVB, and HEV blue gentle rays and not using a white forged. But it surely additionally makes use of chicory root extract to lock in hydration to the pores and skin so you will not really feel dry or greasy—depart that to the recent canine you eat on the seaside.

06
of 10

No. 1 Brightening Facial Oil

Beautycounter
No. 1 Brightening Facial Oil
$69

This Brightening Facial Oil is available in modern packaging that can look lovely in your countertop, however it’s the efficiency that basically makes this oil stand out. This product is filled with pure oils like avocado and black currant oils that can assist enhance radiance and encourage hydration within the pores and skin. It is also received vitamin C, and smells like a mixture of tangerines and oranges, a scent you will need to put on as fragrance, too.

07
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Good Forehead Gel

Beautycounter
Good Forehead Gel
$24

“Good” is not simply advertising and marketing communicate in relation to this forehead gel—it actually will get the job achieved, nicely, brilliantly. Its distinctive tapered applicator means you will get simply as exactly into your particular person forehead hairs as you’ll be able to with a pencil, however it will not flake or budge. To say it is foolproof is not doing it justice—and for these in search of a transparent gel, this one dries really clear, not “clear however flakey.”

08
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Sheer Genius Conditioning Lipstick

Beautycounter
Sheer Genius Conditioning Lipstick
$32

You already know the lipsticks that really feel like balms? Yeah, that is not this one—it is a lipstick with buildable coloration that goes on sheer, however as a substitute of feeling like a lip balm, it truly seems like there’s… nothing there by any means. All the good thing about the look, with out worrying about reapplication. It’s also filled with substances which are good in your lips, just like the model’s distinctive SmartWax Botanical Mix, which is made up of moisturizing emollients and earth-friendly substances.

09
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Counter+ In a single day Resurfacing Peel

Beautycounter
Counter+ In a single day Resurfacing Peel
$65

Some peels generally is a little an excessive amount of for these with delicate pores and skin, in order that they run away screaming into the evening in regards to the concept of doing one, not to mention leaving one on in a single day. This peel makes use of high-performance acids like glycolic, malic, and lactic acids to easy, refine, and reveal radiant, glowing pores and skin. Plus, the Arginine and fatty acids can have your face waking up feeling moisturized, not dry.

10
of 10

Countertime Tripeptide Radiance Serum

Beautycounter
Countertime Tripeptide Radiance Serum
$79

This radiance serum is sort of a deal with in your face, and you will love the best way this serum blurs your effective strains and wrinkles. The model claims the serum is made up of a “highly effective mix of peptides, amino acids, and our plant-derived Retinatural Advanced,” which will help to spice up the pores and skin’s moisture barrier perform to advertise hydration for a glowing complexion. You will not want an evening gentle—your face will brighten any room.

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