A Make-up Artist’s Evaluate of Profit’s They’re Actual Mascara


benefit they're real mascara

Though I really like make-up and have loads of eye, lip, and cheek merchandise, I actually am a lipstick and lashes kind of woman. Pairing daring, flirty lashes with a powerful lip color is my favourite strategy to current myself to the world. Seeing that massive lashes are a should with one of these look, I’ve examined out loads of mascaras in quest of the proper product to offer me the look I’m after.

Giving my present favourite mascara a break, I made a decision to take Profit Cosmetics’ They’re Actual Mascara for a spin. I used to be curious to see if it lived as much as the hype and was actually deserving of being one of many model’s hottest merchandise. As a bonafide mascara particular person, I put this product to the take a look at to find out if it lived as much as my (very) excessive expectations.


  • Unimaginable size
  • Design of mascara wand permits for laser-sharp definition
  • Mascara offers lashes an infinite quantity of quantity


  • The wand could also be too massive for shorter lashes
  • Mascara method on the clumpier facet (however this helps construct size)
  • The product can flake barely

The Backside Line

Profit’s They’re Actual Mascara is a product that gave my lashes nice quantity, definition, and size. Should you’re in search of a mascara that can make your lashes seem like you’re sporting falsies, that is it.


BEST FOR: Lengthening, definition


CLEAN?: No; accommodates Sodium Laureth12 Sulfate.

POTENTIAL ALLERGENS: Mascara accommodates iron oxides; iron oxides can irritate delicate eyes.

PRICE: $25

ABOUT THE BRAND: Profit Cosmetics is a worldwide magnificence model, based by twin sisters Jean and Jane Ford in 1976. Profit’s line of cosmetics covers the lip, eye, and face classes whereas being best-known for his or her forehead merchandise, mascaras, and quirky packaging.


benefit mascara
Profit Cosmetics They’re Actual! Mascara $25.00

About My Lashes: Medium size, robust curl

My lashes are decently thick common size, and maintain a curl. I usually desire mascaras that outline and volumize my lashes greater than lengthening formulation (a years-long favourite of mine has been MAC Prolonged Play Giga black Mascara, $21). No matter what mascara I’m utilizing, I end my make-up off with a number of coats of mascara on my high and backside lashes. The extra coats I can get on my lashes with out an excessive amount of clumping, the higher.

Find out how to Apply: Comb by way of and coat every lash

Utilizing the applicator, I brushed the mascara onto my lashes, ensuring to brush product on every lash individually. I have a tendency to leap backwards and forwards between every eye, making use of one coat of mascara earlier than transferring on to my different eye, after which again once more. I discover that this helps the mascara adhere to my lashes, in addition to stick with the second layer of product I apply.

The Outcomes: The size is unreal

For size, this mascara is unbelievable. Like I discussed earlier, I’ve tried a number of mascaras that declare to elongate eyelashes, however the size is commonly accompanied by clumps. I’m not gentle with my mascara, both; I push the boundaries and attempt to use as many coats as I can earlier than my eyelashes fuse collectively and seem like spider lashes. What stood out most to me is the truth that my lashes had been full, dramatic, and remained outlined with every coat of mascara I utilized. They’re Actual gave me a lot quantity, size, and definition with its creamy texture and jet black colour. As you possibly can see, after three coats it seems like I am sporting a set of falsies, however identical to the product suggests, they’re actual.

benefit cosmetics they're real mascara before and after

After three coats, it seems like I am sporting a set of falsies.


The wand has tiny tooth on its physique and tip that combed by way of my lashes, guaranteeing a fair coat of product on every particular person lash.. As impressed as I used to be, I did discover that the mascara wand was somewhat too massive for my liking; I desire wands which might be smaller in width in order that I can work the wand proper into my lash line, wiggle backwards and forwards for added quantity, and brush upwards. With “They’re Actual!”, the nearer I attempted to get to my lash line, the extra the product ended up on my eyelids; I observed small clumps on my lashes as properly, however I are usually overly enthusiastic with my mascara software. Total, the dimensions of the wand and the minimal clumps are small critiques for such a implausible product. My software lasted all day, with just one or two flakes on my face on the finish of the evening. To me, that’s a win.

The Worth: Well worth the value should you love lashes

Contemplating how integral mascara is to my magnificence routine, I undoubtedly plan on re-purchasing They’re Actual. The product added an immeasurable quantity of size to my lashes that I’ve been lacking out on. Considering that mascaras should be changed each two to 3 months, I might contemplate the product to be costly for people who do not put on mascara usually or desire a gentle, delicate coat on their lashes. If that’s the case for you, then $25 for 0/3 oz is a bit steep. There are many drugstore choices that present comparable outcomes (extra on that forward). However should you love dramatic lashes or put on mascara as a lot as I do, this product is value each penny.

benefit they're real mascara wand close up

Comparable Merchandise: You’ve gotten choices

L’oreal Paris Voluminous Mascara ($9): This mascara is a magnificence lover favourite for a lot of causes: it volumizes, defines, and is reasonably priced. This mascara gained’t provide the identical quantity of size as They’re Actual will, however it’s a powerful contender within the drugstore mascara recreation.

Mac Cosmetics In Excessive Dimension 3D Black Lash Mascara ($24): With the same brush design to They’re Actual, this mascara offers lashes the identical quantity of definition, however rather more quantity. Lashes are extremely thick when utilizing this product, however, by way of size, “They’re Actual!” takes the cake.

CoverGirl LashBlast Quantity Mascara ($7-$12): One other drugstore discover is that this defining and volumizing product from CoverGirl. For the value, this product is an choice you should utilize to provide the identical quantity of quantity and definition as They’re Actual. But when size is de facto vital to you, Profit’s mascara nonetheless reigns supreme.

Our Verdict: This mascara gained’t disappoint

The depth, size, and definition that They’re Actual offers can elevate your magnificence routine and take it to the following stage. Personally, I feel that everybody wants to do that mascara no less than as soon as. This mascara enhances my make-up so properly that I’ve formally change into a believer in lengthening mascaras that aren’t clumpy.


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