Magnificence Influencer Jennifer Renée Created a Lash Line for Folks With Albinism
In 2019, South African mannequin Thando Hopa made historical past when she graced the duvet of Vogue Portugal, making her the primary mannequin with Albinism to entrance a Vogue cowl. Shaun Ross, the first-ever worldwide male mannequin with Albinism, has been a fixture in main runway reveals and has starred in music movies for superstars together with Beyoncé and Katy Perry.
The inherited genetic situation—which reduces melanin pigment within the pores and skin, hair, and/or eyes—impacts round one in 18,000 individuals in america. Whereas the illustration of individuals with Albinism has elevated in media and style, magnificence manufacturers (apart from Fenty Magnificence, in fact) have nonetheless largely didn’t make merchandise that meet the precise wants of individuals with Albinism. That’s why Jennifer Renée, a magnificence influencer with Albinism, determined to launch her personal line known as Ivoree Magnificence earlier this 12 months.
Dwelling With Albinism
As a toddler, Renée didn’t see herself represented within the media she consumed. When she examine Albinism in textbooks, it was typically in reference to animals. “I struggled so much to see Albinism as lovely once I was a child due to different individuals’s unfavorable reactions to it. It took till my mid-20s to just accept myself and my pores and skin,” she expressed.
All through her life, Renée has typically needed to debunk the myths and stereotypes individuals have in regards to the situation because of the lack of widespread schooling about Albinism. “Folks have this stereotypical concept of what Albinism seems to be like based mostly on what they see in Hollywood movies. On a regular basis, individuals will inform me I don’t have Albinism as a result of I don’t have purple eyes. I would like individuals to know we will have a wide range of eye colours and hair colours.”
How Ivoree Magnificence Was Born
Renée remembers enjoying round with make-up in center college, however she started to take her ardour for magnificence critically when she was in school. “I’m a visible artist, and my mother bought make-up artistry books for me once I obtained to varsity,” Renée mentioned. “I additionally bear in mind going to a celebration the place somebody was promoting make-up, and I purchased all this make-up and began experimenting with colours. That’s once I began to place artwork along with make-up, and it took off from there.”
Seeking to talk about magnificence with different individuals with Albinism, Renée launched a Fb group known as Albinism Magnificence Chat. The conversations Renée had with members of the web neighborhood led her to create her magnificence model. Her first product? Lashes.
“I requested the members just a few occasions in regards to the merchandise that they had issue discovering,” Renée mentioned. “They requested about blonde lashes, and I instructed them I’d attempt to discover out if I might get these made. I assumed they had been simply going to be for that small group of individuals. However as soon as I posted it on social media, it went viral, and I spotted a of individuals had been concerned with them.”
When Renée launched the model on the high of the 12 months, widespread leisure platform The Shade Room made a submit about her firm that garnered over 10,000 feedback and practically 360K likes. The overwhelming response made Renee understand that individuals with Albinism weren’t the one ones concerned with a extra inclusive lash line. “I noticed individuals with blonde or purple hair most well-liked a lash that matched their hair, too,” Renée mentioned.
The Lash Lineup
At the moment, Ivoree Magnificence’s lash lineup contains lengthy, fluttery 3D Mink lashes in three colours: a white shade named Icee, a blonde shade named Blondee, and an auburn shade named Aubree. Every set prices $19 (though they’re at the moment on sale for $15). For Renée, probably the most fulfilling a part of creating her lash model has been the client response. “It’s been rewarding to listen to how lovely they really feel after they put them on as a result of I skilled that myself, too,” Renée mentioned.
The Way forward for Ivoree Magnificence
Renée has plans to broaden her line of lashes to proceed to handle the dearth of choices accessible to individuals with Albinism. “I’m making Black lashes accessible this month,” Renée mentioned. “We wish to do brown lashes as effectively. Everybody else has the choice to put on the colours they wish to put on, and we wish those self same choices as effectively.”
Along with lashes, Ivoree Magnificence will quickly start to supply extra magnificence necessities. “My clients need a complete make-up line. They need white and blonde mascara, in order that’s one thing we’re engaged on. I’ve lip glosses coming, and I additionally wish to do eyeshadows, basis, and merchandise with SPF as a result of individuals with Albinism want solar safety,” Renée mentioned.
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