E.l.f x American Eagle Outfitters Are Getting Cheeky With a Restricted Version Collab
Some collabs catch you a bit off guard, however make good sense when you concentrate on them: Doritos and Smartfood popcorn, Ben Affleck and Dunkin Donuts, Woman Gaga x Harley Quinn. The most recent addition to that checklist? E.l.f. Cosmetics, the millennial and Gen Z-beloved make-up model identified for its inexpensive, on-trend choices, and American Eagle Outfitters, the millennial and Gen Z-beloved clothes model… identified for its inexpensive, on-trend choices.
Forward, every little thing that you must know concerning the restricted version e.l.f. x American Eagle Outfitters assortment.
The gathering is e.l.f.’s first collab with a style model and American Eagle’s first assortment with a magnificence model. And in keeping with Patrick O’Keefe, vp of built-in advertising and marketing communications for E.l.f., the pairing was a little bit of a no brainer. “e.l.f. and American Eagle are kindred spirits. Our manufacturers are each leaders amongst Gen Z,” he says. “It’s the wedding of two tremendous manufacturers each uniquely shaping tradition, creating limitless alternatives for self-expression by means of private model, colour, garments, and extra.”
What e.l.f. does for the eyes, lips, and face is what American Eagle does for the booty—enhances. So the collab, naturally, is about enjoying up your… belongings from head to toe. “This… assortment is bringing attractiveness and good denims to your eyes, lips, face, and each units of cheeks,” says O’Keefe. “This assortment is the right illustration of taking all the iconic codes and cues from the world of American Eagle and translating them into an expression of magnificence in a manner that solely e.l.f. may do.”
This marketing campaign options imagery showcasing a mannequin decked out in on-trend dishevelled denim and a surprising blue eyeshadow look by celeb MUA Colby Smith. Moreover, ambassador Carlacia Grant, star of Netflix’s Outer Banks., will lead the cost for the “From Selfie to Belfie” factor of the marketing campaign, which is able to see make-up artists capturing their make-up in selfies and their derrieres in “belfies,” through a customized TikTok filter and track. “We knew she would make this assortment much more cheeky,” says O’Keefe.
The gathering options 4 items:
- The Denim Daze Eyeshadow Palette ($16): The Denim Daze Palette contains—what else?—a choice of moody, dreamy blues. “The eyeshadow palette contains the long-lasting AE denim tag on the packaging, with 12 matte and shimmer shades inside impressed by AE denim,” says O’Keefe. “Shade names like Mother Denims, Bell Bottoms, To Dye For, Cargos, and Excessive Rise create enjoyable eyeshadow appears from day to nighttime.”
- Excellent pHIT Lip Balm ($8): “The Excellent pHit Lip Balm is a wonderful dark-wash denim blue; it makes use of pH know-how to magically rework from the darkish blue to your final common pink for comfortable, rosy lips,” O’Keefe tells us.
- Get Cheeky Clay Masks ($11): Formulated to hydrate each units of cheeks, the Get Cheeky Clay Masks contains kaolin, shea butter, vitamin E, and blueberry extract. This one “boosts hydration and refines the look of pores, revealing clean, plump-looking cheeks,” says O’Keefe.
- Magnificence is in Your Denims Vault ($50): O’Keefe’s private favourite piece within the assortment, the Magnificence in Your Denims Vault “homes the total assortment in an unique denim make-up bag constructed from AE denim,” he says. “With the vault, you get every little thing and don’t have to choose a favourite!”
The e.l.f. x American Eagle assortment is offered now on elfcosmetics.com, ae.com, and in choose American Eagle shops.