Good Dye Younger Helps You Get Rock Star Hair at House


Hayley Williams, singer and co-founder of Good Dye Young.

The collaboration simply made sense. Hayley Williams (sure, that one) and make-up artist, hairstylist, and colorist extraordinaire Brian J. O’Connor had been working collectively for years to create Williams’s iconic Paramore-era appears to be like. From the star’s trademark fire-hued strands to her teal-toned crop, every fashion was a inventive collaboration between the 2.

After numerous periods mixing different manufacturers’ hair colours to realize their desired impact, the thought dawned on the duo: As a substitute of compromising by having to combine totally different formulation, why not create their very own? And with that, Good Dye Younger was born. The purpose was (and is) to create salon-quality merchandise that individuals can use at residence to additional their self-expression.

“We really began formulating merchandise once we have been on tour behind the tour bus,” O’Connor, who can be the model’s Chief Innovation Officer, says. “All the previous work Hayley and I’ve accomplished collectively has all the time been and remains to be used as an inspiration level as we create merchandise collectively.” From the primary look, the musical affect is clear—shade names like Blue Destroy, Ex-Lady, and Steal My Sunshine learn like a playlist with the good observe itemizing at full quantity.

As soon as O’Connor and Williams obtained into the lab, it was necessary that the road adhered to a vegan, clear, cruelty-free commonplace whereas additionally delivering the high-impact hues that the duo collaborated on for years. Appropriately, the very first Good Dye Younger product was a brilliant orange tone—named Riot, after all—which was an actual match to the shade Williams rocked throughout Paramore’s Riot period.


FOUNDED: By Hayley Williams and Brian J. O’Connor in 2016.

BASED IN: Nashville, TN

PRICING: $12 to $30 for hair shade, shade equipment, and hair care. Good Dye Younger-branded merch (together with hoodies, candles, and thriller packing containers, amongst different objects) runs between $8 and $50.

BEST KNOWN FOR: Semi-permanent hair dyes in vivid tones with a beneficiant pigment load, and naturally, Williams’s personal inventive shade decisions.

MOST POPULAR PRODUCTS: The Semi-Everlasting Colours in Ex-Lady, Rock Lobster, and Toxicity, in addition to the Hair Lightening Equipment.

FUN FACT: The model’s first shade was an orange dye named Riot, which was in homage to the colour O’Connor created on Williams’s hair for Paramore’s Riot album.

OTHER BRANDS YOU’LL LOVE: Manic Panic, Overtone, Aura

With a full vary of merchandise and a rainbow of 24 semi-permanent colours, Good Dye Younger is just gaining momentum, lately solidifying a partnership with Sephora. As a lot as Good Dye Younger is a celeb hair model, it’s additionally co-founded by an expert hairstylist, and the model counts a number of skilled hairstylists and colorists as members of its product growth group. “We’re uber acutely aware of what we’re placing into our merchandise in addition to how they carry out on the hair, so it’s necessary that we have now somebody who stands behind a chair full time creating and believing within the merchandise we put on the market,” O’Connor says.

Good Dye Younger’s semi-permanent dye formulation boast nourishing sunflower extract, whereas extra commitment-free choices just like the I’m Bored Hair Make-up come infused with aloe vera and soy proteins. “It lives within the realm of short-term shade, however you get the softness and shine that almost all short-term merchandise don’t provide,” says O’Connor.

Because of revolutionary formulation, super-saturated hues, and a penchant for establishing tendencies, this short-term shade line has established itself as a everlasting determine within the hair realm. Good Dye Younger’s future is wanting as brilliant as its expansive rainbow of hues, and on the heels of the Darker Daze shade vary developed for naturally darkish hair tones, O’Connor hints that we are able to count on to see extra daring strikes from the model this summer time. The nice could die younger, however Williams and O’Connor’s revolutionary concepts have an extended life forward.

Preserve studying to study extra about the most effective merchandise within the Good Dye Younger lineup.

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Semi-Everlasting Hair Colour

Good Dye Young Semi-Permanent Hair Color in Riot
Good Dye Younger Semi-Everlasting Hair Colour in Riot $18.00

Out of the 24-color vary, O’Connor notes that Ex-Lady, Rock Lobster, and Toxicity are among the many most-popular shades. Relying on how typically you lather up, the colour lasts between seven and 24 shampoos, and it takes about half-hour to develop.

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I am Bored Hair Make-up

Good Dye Young I'm Bored Hair Makeup
Good Dye Younger I am Bored Hair Make-up in Textual content Ur Ex $12.00

Wish to change up your shade, however not able to commit? The I’m Bored Hair Make-up is a color-depositing serum, designed to be utilized on to towel-dried hair. It lasts between two to 6 washes, which is ideal for giving a enjoyable new shade a check run.

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Wash Colour Type Shampoo

Good Dye Young Wash Color Kind Shampoo
Good Dye Younger Wash Colour Type Shampoo $26.00

Formulated particularly to cleanse and defend color-treated hair, the Good Dye Younger Wash shampoo nourishes your strands with hibiscus extract and coconut oil.

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Poser Paste

Good Dye Young Poser Paste in Blue Ruin
Good Dye Younger Poser Paste in Blue Destroy $18.00

Seeking to attempt a brand new shade only for a day or two, or like to experiment with many various colours whereas minimizing the potential for harm? Apply this pigment-packed styling wax on to any areas you wish to play up—it is ideally suited for shade with out dedication, because it washes out as quickly as you shampoo your hair.

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Prime Colour Type Hair Primer

Good Dye Young Prime Color Kind Hair Primer
Good Dye Younger Prime Colour Type Hair Primer $28.00

Whereas this spray-on primer acts as a protecting protect to your coloured strands in opposition to warmth styling and the solar’s UV rays, it might probably additionally assist to detangle and reduce down on time spent blow drying.

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Hair Lightening Equipment

Good Dye Young Hair Lightening Kit
Good Dye Younger Hair Lightening Equipment $16.00

Whereas most lighteners comprise keratin, which isn’t vegan, this method options soy protein with a aspect of moisturizing coconut oil. “​​We needed to work arduous to discover a good substitution that may assist hold the hair stronger,” O’Connor says.

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