Tati Magnificence: Greatest Merchandise and Model Assessment


Influencer-founded magnificence manufacturers are all over the place lately. In reality, it’s downright overwhelming to even attempt to sustain with who’s launching what palette and when. However when a real OG of the YouTube world—say, Tati Westbrook (9.27 million followers on YouTube) who began her channel again in 2010—creates a model (after a strong decade of testing all the pieces)—we concentrate. 

Plus, although that is Tati’s first enterprise into colour cosmetics, it’s not her first enterprise into entrepreneurship. That was Halo Magnificence—a set of dietary supplements that assist beautify from the within out (by, for instance, selling hair progress, collagen manufacturing, and powerful, wholesome nails. However, unsurprisingly, Westbrook’s avid base of thousands and thousands of followers needed colour cosmetics from glamlifeguru herself. And, in October of 2019, they acquired their first product.

Tati Magnificence

Based by: Tati Westbrook, 2019

Based mostly in: Los Angeles & Seattle 

Pricing: $$

Greatest recognized for: The model solely has 2 SKUs, a palette and a make-up applicator puff.

Most Common Product: Textured Neutrals Vol 1 Eyeshadow Palette

Enjoyable truth: Tati has mentioned that the model bought 100,000 Textured Neutrals Vol 1 eyeshadow palettes lower than 12 hours after launching.

Different manufacturers you’ll love: One Dimension, Dominique Cosmetics, Morphe

When you aren’t accustomed to Tati’s merchandise or her longtime YouTube presence, you’ll have heard about her sophisticated relationship with fellow YouTubers James Charles, Jeffree Star, and Shane Dawson. Westbrook launched a video in 2019 citing allegations towards Charles which she now calls “one of many greatest regrets of [her] life.”

Tati additionally confronted a firestorm of drama when each merchandise launched, with prospects claiming they’d points with the standard of each the palette and The Blendiful. Regardless of the unfavourable suggestions, the Textured Neutrals palette has bought over 4 million {dollars}, and upon additional investigation, Tati claims that a number of unfavourable Twitter critiques for The Blendiful had been all made by accounts linked to the identical IP deal with.

Web drama apart, Tati Magnificence has over 50K searches per 30 days and an enormous fan base, regardless of solely boasting two SKUs. Store them beneath.

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Tati Magnificence Textured Neutrals Vol 1 Palette

Textured Neutrals Vol 1 Palette

Tati Magnificence
Textured Neutrals Vol 1 Palette

Westbrook’s 24-pan eyeshadow palette is an all-occasion assortment of neutrals, gunmetal, oranges, and pinks. The shades characteristic 4 completely different textures and finishes spanning crushed glitter, gloss-coated pearls, clean contrasting pearls, and creamy mattes. YouTube critiques showcasing the palette reveal that the powders have excessive colour payoff and wealthy pigments like that of a luxurious make-up line.

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Tati Magnificence The Blendiful Make-up Applicator

The Blendiful Makeup Applicator

Tati Magnificence
The Blendiful Make-up Applicator

Made for each liquid and powder merchandise, The Blendiful is a big material make-up applicator (in regards to the dimension of the palm of your hand). Its rounded triangle form permits you to minimize into each contour of your face. The result’s mentioned to be a “clean,” “airbrushed” look with little product waste. Opinions are blended—some have discovered it to depart an uneven utility, whereas others discover it to create a brilliant clean end. The secret is to press the puff into the pores and skin somewhat than “swipe,” which may go away streaking, in addition to to make use of a small quantity of product as it could actually distribute fairly closely attributable to its lack of absorbency.

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