To honor Black Historical past Month, we’re persevering with to have fun the great thing about Black Pleasure and all of the hope and transformation it brings. From private essays to deep-dives into historical past and tradition, be part of us as we amplify Black voices and discover the merchandise, traditions, and other people main the best way.
2020 was a 12 months. Marred by tragedy and a name to motion for justice, the resurgence of the Black Lives Matter motion gained traction in an area that’s uniquely positioned to talk to a broad viewers: the sweetness group. Paradoxically, it’s throughout the magnificence business that Black girls have been traditionally excluded—most evident within the lack of inclusive shade ranges and Black-owned choices in giant retailers. There was a time not way back when the marketplace for Black people to search out intensive make-up choices merely didn’t exist. Whereas make-up for Black girls may be credited to visionaries similar to Overton’s high-brown face powder within the early 1900s, it wasn’t till the early Nineteen Seventies that inclusive make-up choices emerged in additional distinguished areas.
1973: Eunice Johnson, businesswoman and spouse of Ebony and Jet journal writer John H. Johnson, created Trend Honest Cosmetics—arguably the keystone of Black-owned make-up within the late 20th century—after she seen that fashions of her Ebony Trend Honest would typically combine their very own pigments to create shades. Eunice approached bigger make-up companies like Revlon previous to beginning her personal model, all of which turned her down. In 2003, Trend Honest Cosmetics grossed $56 million in gross sales—at its peak, the most important Black-owned make-up firm on the time.