Bright pink is the real color of the year
Although at the beginning of the year, Pantone had announced that 2022 would be the year of periwinkle. But the realities of the post-pandemic era are driving fashion designers to offer a glimmer of hope and optimism in bright, bold and vibrant clothing.
2022 Fashion Colors: Bright Pink
As a Valentino spokesperson, Zendaya has already been the first to wear a tailor-made ‘Pink PP’ suit on the runway, which has aroused heated discussions among major media and fashion lovers, making it the most impressive at this season’s Paris Fashion Week. One of the show looks.
However, this is just the beginning. After ‘Pink PP’ was born, this bright pink has become the first choice for celebrities’ red carpet and fashion styles.
Recently, Doja Cat just released a set of magazine looks, that is, wearing Valentino’s clothing, which is particularly eye-catching against the dark background; and on the red carpet of the Cannes Film Festival, supermodel Elsa Hosk is wearing a Valentino. Dress with Messika jewelry, the whole person looks sexy and glamorous.
At the 2022 Grammys some time ago, Saweetie wore a pink corset with a floor-length skirt, which was both sexy and strong; at the awards ceremony that night, Billy Porter also chose to appear with a Valentino cape, and the eye-catching bright pink appearance revealed exquisite elegance. breath.
Of course, in addition to this large-area monochrome collocation. Justin Bieber decided to pair a bright pink knitted cold hat with an oversized Balenciaga suit and white ribbed tank top. Cleverly use this popular color to brighten your black, white and gray look.
And Travis Barker took a similar approach, using bright pink as the focal point of her look. On the red carpet, his all-black Givenchy suit was layered with a pink silk coat by Raf Simons. For a more eye-catching styling effect.
If you want to trace it back, Kim Kardashian can be said to be one of the promoters of this wave of pink. Since last year, she has been posting a variety of Balenciaga’s bright pink looks on social platforms.
Now, she has launched a series of bright pink swimsuits and underwear products under her own brand Skims.
Balenciaga 2022 advertising campaign
Kim Kardashian also showed off a bright pink look in this year’s Balenciaga campaign. It is undeniable that bright pink has taken over a major place in the fashion world in 2022.
The push of fashion brands
If it is explained that the star shape only reflects the current bright pink trend from the side, then the following data confirms the fact that bright pink has become the main color of this year.
On fashion shopping app Lyst, searches for pink items soared by 24% after Valentino’s Autumn/Winter 2022 show, while Google Shopping stats both saw searches for pink fashion increase by more than 100%.
Taylor Tomasi Hill, creative fashion director of artificial intelligence shopping platform The Yes, also said: “‘Valentino Pink PP’ may be the most recognizable shade, but in general, pink is having a resurgence – it is more than the equally old millennial pink. More fun.”
It is not difficult to find that nowadays, you can easily find bright pink items by browsing the latest collections and Lookbooks of fashion brands.
The theme of Dior Men’s 2023 early spring menswear collection is ‘California Couture’, which is also the result of a creative interaction between menswear creative director Kim Jones and guest designer Eli Russell Linnetz, and it is the right fusion of Parisian modern style and American casual style.
In terms of design, it is filled with a large number of street-style items such as down jackets, skateboard shoes, personalized knitted sweaters and loose denim. At the same time, the color choices are mixed with soft and bright shades, which of course includes the most popular color of the season – bright pink.
Luxurious, sporty and effortlessly chic, these are the key elements of Ami’s Fall/Winter 2022 collection. This season, the brand explores silhouettes through a series of layered oversized outerwear, reflecting vibrant realism in bold associations and focusing on a rich variety of styles. Paired with a free-spirited pink and orange cut, the effect is just right.
For Raf Simons’ Fall/Winter 2022 collection, the designer took inspiration from Pieter Bruegel the Elder’s 1559 painting “Netherlandish Proverbs”, perfectly replicating the clothing worn by the painting’s central figure. And in the black-based clothing that follows, the hats on the models’ heads use a variety of colors, including two bright pink hats, adding a touch of novelty and fun to the entire collection.
This season’s Moschino 2022 autumn and winter series, creative director Jeremy Scott reproduced the classic design elements of founder Franco Moschino in clothing, applying bright color blocks and optical printing to various traditional double-breasted suits, band leader uniforms and In soft jersey.
Versace Fall/Winter 2022 Collection
Versace, who has always been fashionable and sexy, also launched hot and vibrant bright pink color clothing in the 2022 autumn and winter series, with oversized tailoring suits and corsets showing different luster under the refraction of light.
The classic black-and-white houndstooth check has also been replaced with a bold pink, which not only complements the red club-like runway, but also pays homage to the current style of the late 90s and early 2000s.
“ Think pink for bags，pink for shoes！”
——《 Think Pink！》
Looking back at the opening song lyrics from the 1957 American musical romantic comedy film Funny Faces, it seems like a perfect fit for the current state of fashion in 2022.
According to Laurie Pressman, president of the color agency Pantone: “From a psychological standpoint, pink celebrates our desire to return to life after nearly two years of lockdown due to COVID-19. It expresses the joy and joy of being free again. A desire for unbridled self-expression. It expresses a provocative energy, sometimes openly.”
In the face of the dull reality that we still can’t completely get rid of, the rise of bright pink is exactly the ‘sign of resistance’ that represents the brand’s desire for freedom. New hope.